All natural. Clinically proven. Reduces cholesterol up to 24%. May reduce the risk of heart disease. Works primarily by blocking cholesterol absorption. Doctor recommended ingredient. Allows you to be pro-active in your fight to maintain cholesterol control. Begins to work in 30 days; full benefits experienced in 60 days. Clinical research has proven that the ingredient Reducol in Cholesterol Success reduces LDL cholesterol (often described as the bad cholesterol) up to 24% when 1.7 g per day are consumed as part of a healthy diet. We are confident our product name does not overstate our promise. Combining Cholesterol Success with proper diet & exercise will help you achieve success in your fight to lower unhealthy cholesterol levels. Products containing at least 0.4 g per serving of plant sterols, eaten twice a day with meals for a daily intake of at least 0.8 g, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A serving of Cholesterol Success supplies 0.9 g of plant sterols.